- Listing had almost 388 reviews with a 4.8 rating (Thatโs Good Enough)
- Title and bullet points were well optimized (Excellent Copywriting)
- Listing images were well designed (All 7 images)
- Product price was $189 (High Priced Product)
- Our main competitorโs selling price was $154 (with 600+ reviews and 4.7 ratings)
- Backend was enriched with the search terms.
- 100s of KWs were targeted in each campaign.
- Over-spending on KWs that never converted.
- No DSP or SB ads were running โ There were only manual and exact campaigns.
- No product targeting campaign.
- ACOS was 25%.
- Not organically ranked on the main KWs
- Daily spend was approximately $300-400
why our competitor is able to sell more than 1500 units while we are only able to sell 530 units, even though we believe our product is perfect.
- We did a ๐ฑ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฑ ๐๐ช ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต using Helium 10 โ (extracted the KWโs that needs to be indexed in the listing and the PPC campaigns)
- Created the ๐๐ฑ๐๐๐ญ ๐ฆ๐๐ง๐ฎ๐๐ฅ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐จ๐ง ๐๐จ๐ญ๐ก ๐ซ๐จ๐จ๐ญ ๐๐ง๐ ๐ฅ๐จ๐ง๐ -๐ญ๐๐ข๐ฅ ๐๐โ๐ฌ separately (low bid on root KWโs and high bid on Long Tail KWโs with the Search Volume of around 5k-10k
- Targeted the ๐๐จ๐จ๐ญ ๐๐โ๐ฌ ๐ข๐ง ๐ญ๐ก๐ p๐ก๐ซ๐๐ฌ๐ c๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ฐ๐ข๐ญ๐ก ๐๐% ๐๐๐จ๐ฏ๐ ๐ฌ๐ฎ๐ ๐ ๐๐ฌ๐ญ๐๐ b๐ข๐ and keep monitoring them as per the Impressions and CPC and CVR
- Extracted the ๐๐จ๐ง๐ฏ๐๐ซ๐ญ๐ข๐ง๐ s๐๐๐ซ๐๐ก t๐๐ซ๐ฆ๐ฌ ๐๐ซ๐จ๐ฆ ๐๐ฅ๐ซ๐๐๐๐ฒ ๐ซ๐ฎ๐ง๐ง๐ข๐ง๐ ๐๐ฎ๐ญ๐จ c๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ โ target them in separate campaigns with Exact and Phrase Match to increase CVR
- Created the ๐๐๐๐ t๐๐ซ๐ ๐๐ญ๐ข๐ง๐ c๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ (targeted the main Competitor and other competitors will less rating and high ticket Price products ) (It works like a boom because we started running the 10% Coupon)
- Created the ๐ก๐๐๐๐ฅ๐ข๐ง๐ a๐๐ฌ on our TOP Converting KWs โ never lose that Position if you really believe in your Listing
- Started Targeting the ๐๐๐ v๐ข๐๐๐จ a๐ c๐๐ฆ๐ฉ๐๐ข๐ ๐ง on Long Tail KWs to lower down our CPC and increase the Sales
- Increase the d๐๐ข๐ฅ๐ฒ ๐๐ฎ๐๐ ๐๐ญ ๐๐ซ๐จ๐ฆ $๐๐๐ ๐ญ๐จ $๐๐๐-๐๐๐ 9. Created the ๐ ๐๐๐๐ c๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ (1 with high bid on a close and loose match with 50% TOS & the other with too low bids to extract the thrilling KWโs) โ monitored them on daily basis and keep extracting and targeting them in manual Campaigns
Got organically ranked on a bunch of the KWs โ our suggested bids got low as soon we got ranked on the KWs โ our ACOS lowers down to 12% in the month of Oct and 9.88% in the month of November increased the sales from $95k to $348k in 2 months โ Overall spending on advertising in Sep is $8k whereas in the month of Nov PPC Spending is $23k with the PPC sales of $242k
๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ ๐ข๐ฌ ๐๐จ๐ฌ๐ฌ๐ข๐๐ฅ๐ ๐ข๐ ๐ฐ๐ ๐ค๐ง๐จ๐ฐ ๐ก๐จ๐ฐ ๐ญ๐จ ๐๐จ ๐ข๐ญ โ ๐ญ๐ก๐๐ซ๐โ๐ฌ ๐ง๐จ๐ญ ๐ ๐ฌ๐ข๐ง๐ ๐ฅ๐ s๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐จ๐ซ ๐๐๐ โ ๐๐ญ ๐ญ๐จ๐ญ๐๐ฅ๐ฅ๐ฒ ๐๐๐ฉ๐๐ง๐๐ฌ ๐จ๐ง ๐ญ๐ก๐ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ
- Category:ย Sports and Outdoor
- Focus:ย Speedy sales via agile On-Amazon advertising
- 316%ย Total Revenue Increase
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