How We Helped
Let me tell you how we made our Campaigns Structure:

Step 1: First, we did Cerebro of ASINs to check on which relevant KWs we’re ranked and need to rank more organically.

Step 2: Then we did STR (Search Term Reports) Analysis to select the most converting KWs. Extracted more KWs from Extensive KW research and choose Tier1 (Creep up), Tier2 (Attack), and Tier3 (Dominate) KWs that need to be targeted in Broad, Phrase & Exact Campaigns. Also, get KWs from AUTO Campaigns. (Just Remember PPC is all about choosing the RIGHT KWs for our ranking!)

Step 3: Uprooted the Competitor’s ASIN to target in Product Targeting Campaign (one of the most imp campaigns). My campaign structure is Single KWs Campaigns that are the Level 1 structure to easily analyze how the KWs are performing.

𝐍𝐨𝐭𝐞: “𝐘𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐏𝐏𝐂 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐛𝐮𝐭 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐢𝐬 𝐧𝐨𝐭 𝐓𝐨𝐩-𝐧𝐨𝐭𝐜𝐡, 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐧𝐨𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭”.

Step 4: Well for optimization you should know exactly what’s the purpose of each & every campaign. After selecting converting KWs we were GTG. Now we’re going to discuss how we optimized our campaigns: We used to make 4 Rounds daily for optimizing the (Budgets, Bids & Bid(+)). Although it’s not recommended to optimize campaigns multiple daily, it was just a MILLION $ Account, and Traffic was definitely SO HIGH. We set our Daily Targets of ST (Sell-thru), Total Sales, TACOS, Spending, Capping the budgets. But how? Let’s discuss:

• Choosing our Direct Competitor Sub-cat & set our ST targets.
• Total Sales would be then ST*Price.
• Targeting TACOS to 15% in the start.
• Then we calculate Spend = Target BR Sales* TACOS

After setting the daily targets we optimize our campaigns to achieve what we targeted accordingly. Remember you’ll not going get a high rank on Sponsored Placements just on the basis of Bids that most people set randomly but it depends upon your CVR & CPC too.

• Calculated Bid will let you get clicks & orders with fewer ACOS which is = (target ACOS/ Current ACOS) * CPC.
• Calculated TOS = (Best Conversion Rate / Worst Conversion Rate ) – 1

Optimizing your campaigns with calculation will never let your ACOS be higher and will get ranked as soon as possible on Highly Relevant KWs. Results of our optimization: