0 to 2,000 SV in 21 days; Power of ๐๐ฑ๐ญ๐๐ซ๐ง๐๐ฅ ๐๐ซ๐๐ง๐๐ข๐ง๐ !
Take an example of a newly launched retail store in a shopping mall. Will they limit their advertising to the walls of the shopping mall only? ๐๐๐ฌ๐จ๐ฅ๐ฎ๐ญ๐๐ฅ๐ฒ ๐ง๐จ๐ญ! They will surely advertise on their social media handles, electronic media, print media, and city billboards. Why? Because marketing is all about signaling. They know their customer is not the only one roaming in the mall but the whole city. Once the audience sees the ad, they can drive to the mall for a purchase based on their need, or whenever they visit the mall; they are more likely to buy the respective brand if they are looking for a similar product.
We know that the above-written passage makes absolute sense to everyone. Then why do we all neglect this conventional marketing principle when it comes to Amazon?
Our price is highest in the market but we were confident about the demand of our product. Amazon listing was top notch, Proper photo-shoot with High Quality video including local micro-influencers made our listing better than our competitors. Listing is full of High SV relative KWs and we even changed the KWs in the listing after the launch as our product was new and traffic was landing through a lot of different KWs.
We decided to test out the ๐๐ฑ๐ญ๐๐ซ๐ง๐๐ฅ ๐๐ซ๐๐ง๐๐ข๐ง๐ for our most recent launch. In fact, it was a necessity as we developed the product by merging two commonly played outdoor games. We: 2) Started Facebook, Instagram and Google advertising.
3) Placed standees and posters in the local communities and educational institutes.
4) Gave demos to small-scale magazines and media websites (Using the clientโs references).
๐๐๐ ๐ญ๐จ ๐๐๐ we went for Auto campaigns Low Bid and High Bid both to find converting KWs and ASINS. We always run Auto campaigns in the start of launch; Auto tends to bring best converting KWs if the listings are KW optimized.
When it comes to ๐๐ฎ๐ญ ๐๐จ๐จ๐ซ ๐๐๐ฆ๐๐ฌ Niche SB (video) campaign plays the biggest role to engage the audience and increase conversion. So we ran several Broad Match video campaigns and they turned out to our best friend during early phase of launch as we were able to find many low hanging fruits.
As we brought completely different concept at much higher price in the market , so we were abit reluctant to target lower priced ASINโs with higher reviews, Still we targeted 5-7 most relevant Asinโs to test it. It turned out to be our best decision as the conversion rate of ASIN targeting was the highest. You must be wondering about the Exact Match campaigns, sometimes we donโt have to follow the book specially when we launch a completely new product in the market and unsure about the exact search terms on which customers will buy our product. We couldnโt do Cerebro of the competitors as there was no direct competitor.
After Two weeks of launch we made 4 Exact Match campaigns on the search terms we got through the discovery campaigns (AUTO-Broad) in the start of launch.
WE launched in April this year, we did more than 100k sales in June and will do more than 100k in July as well. Although we went out of stock earlier this month but FBM listings were there to keep our rankings up there to give support to sales. In a nutshell, external branding is obligatory for every launch these days. Instead of spending all of your budgets on the PPC, testing out the bigger audience is highly recommended.
- Search volume moved from 0 to 760 in the first week of the launch and a good CVR at the beginning of the launch gave us the โ#๐ ๐ซ๐๐ฅ๐๐๐ฌ๐โ ๐๐๐๐ ๐ in the sub-category.
- Our 60% sales were coming from the brand keyword and because we had good BSR, our organic ranks on other keywords are also moving quickly.
- ๐ท๐ฌ๐น๐ฒ๐บ ๐๐ ๐๐๐๐๐๐๐๐๐ ๐ฏ๐๐๐ ๐๐๐๐๐๐ ๐ฐ๐๐๐๐, our ACOS is around 7.5% and TACOS is 3.3%. OA Ratio is 60/40 Selling Price is $160 and Profit Margin is 31%.
- In just 3 months we earned $70k Profit which is huge itself. ROI is almost completed; we launched this product with $๐๐๐ค ๐๐ฎ๐๐ ๐๐ญ
- Category:ย Sports and Outdoor
- Focus:ย To achieve maximum revenue in the outdoor games season
- $70kย profit in the first three months
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