Sports and Outdoor
+316%
revenue increase
Client outcome
316% total revenue increase
Case Study 01
How better account management created stronger Amazon performance.
See how Vines Commerce helped a Sports & Outdoor brand improve account management, listing quality, and advertising performance to deliver stronger visibility, cleaner operations, and measurable revenue growth.
Account ManagementSports & OutdoorRevenue Growth
The commercial problem
Identifying the barriers to profitable growth.
Performance data showed the account was not realizing its full sales potential. The review highlighted opportunities to improve marketplace visibility, campaign efficiency, and listing performance to support stronger commercial results.
Before
$95k
ordered product sales before the account rebuild
After
$348k
ordered product sales after two months of managed execution
Efficiency
9.88%
ACOS reached in November after campaign restructuring
Before Vines Commerce
What the account audit uncovered
Our initial review revealed that the account wasn't limited by product demand, but by disconnected execution. Listings, PPC, keyword strategy, and catalog management were working independently instead of supporting one clear growth objective.
Listing position
The product already had almost 388 reviews and a 4.8 rating
Title and bullet points were well optimized
All 7 listing images were professionally designed
Product price was $189 while the main competitor sold at $154
The main competitor had 600+ reviews and a 4.7 rating
Backend search terms were already enriched
PPC position
Hundreds of keywords were targeted in each campaign
Spend was leaking into keywords that never converted
No DSP or Sponsored Brand ads were running
Campaigns were mostly manual and exact match
No product targeting campaign was active
ACOS was around 25%
The product was not organically ranked on the main keywords
Daily spend was approximately $300-$400
Managed execution
The account management strategy behind stronger marketplace performance
Our approach focused on improving catalog quality, account health, and day-to-day operations to create a stronger foundation for long-term growth.
Action 01
Completed detailed keyword research using Helium 10 to identify terms that needed indexing across the listing and PPC campaigns
Action 02
Built exact manual campaigns for root and long-tail keywords separately, with lower bids on root terms and stronger bids on long-tail terms with meaningful search volume
Action 03
Moved root keywords into phrase campaigns at 20% above suggested bid, then monitored impressions, CPC, and CVR closely
Action 04
Extracted converting search terms from existing auto campaigns and moved them into separate exact and phrase match campaigns
Action 05
Created ASIN targeting campaigns against the main competitor and similar lower-priced products to capture comparison shoppers
Action 06
Launched headline ads and PPC video campaigns around top converting keywords to protect visibility and lower CPC while increasing sales
Action 07
Increased daily budget from about $300 to $700-$800, then used two auto campaigns to keep extracting profitable search terms for manual campaigns
Result story
The impact of optimized account management on business growth
The product became organically ranked across a group of important keywords.
Suggested bids started dropping once the account gained ranking momentum.
ACOS dropped from 25% to 12% in October and then 9.88% in November.
Sales increased from $95k to $348k in two months.
Overall ad spend in September was about $8k, while November PPC spend reached $23k and produced $242k in PPC sales.
Performance proof
A before-and-after look at account performance improvements.
Compare the account before and after optimization to see how better management practices improved product performance, operational efficiency, and business growth.
Before account rebuild
September snapshot showing 530 units ordered and $95,668.21 in ordered product sales.
After managed execution
November snapshot showing 1,940 units ordered and $347,775.34 in ordered product sales.
Case overview
Case overview video
Original walkthrough showing the account context and performance movement behind the case study.
Want this kind of movement?
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