Case Study 1
Amazon Account Management
Given Scenario
Listing
- Listing had almost 388 reviews with a 4.8 rating (That’s Good Enough)
- Title and bullet points were well optimized (Excellent Copywriting)
- Listing images were well designed (All 7 images)
- Product price was $189 (High Priced Product)
- Our main competitor’s selling price was $154 (with 600+ reviews and 4.7 ratings)
- Backend was enriched with the search terms.
PPC
- 100s of KWs were targeted in each campaign.
- Over-spending on KWs that never converted.
- No DSP or SB ads were running – There were only manual and exact campaigns.
- No product targeting campaign.
- ACOS was 25%.
- Not organically ranked on the main KWs
- Daily spend was approximately $300-400
Our Challenge
why our competitor is able to sell more than 1500 units while we are only able to sell 530 units, even though we believe our product is perfect.
The Solution
How We Helped
- We did a 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗞𝗪 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 using Helium 10 – (extracted the KW’s that needs to be indexed in the listing and the PPC campaigns)
- Created the 𝐞𝐱𝐚𝐜𝐭 𝐦𝐚𝐧𝐮𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐨𝐧 𝐛𝐨𝐭𝐡 𝐫𝐨𝐨𝐭 𝐚𝐧𝐝 𝐥𝐨𝐧𝐠-𝐭𝐚𝐢𝐥 𝐊𝐖’𝐬 separately (low bid on root KW’s and high bid on Long Tail KW’s with the Search Volume of around 5k-10k
- Targeted the 𝐑𝐨𝐨𝐭 𝐊𝐖’𝐬 𝐢𝐧 𝐭𝐡𝐞 p𝐡𝐫𝐚𝐬𝐞 c𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝟐𝟎% 𝐚𝐛𝐨𝐯𝐞 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐞𝐝 b𝐢𝐝 and keep monitoring them as per the Impressions and CPC and CVR
- Extracted the 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 s𝐞𝐚𝐫𝐜𝐡 t𝐞𝐫𝐦𝐬 𝐟𝐫𝐨𝐦 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐚𝐮𝐭𝐨 c𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 – target them in separate campaigns with Exact and Phrase Match to increase CVR
- Created the 𝐀𝐒𝐈𝐍 t𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 c𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 (targeted the main Competitor and other competitors will less rating and high ticket Price products ) (It works like a boom because we started running the 10% Coupon)
- Created the 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞 a𝐝𝐬 on our TOP Converting KWs – never lose that Position if you really believe in your Listing
- Started Targeting the 𝐏𝐏𝐂 v𝐢𝐝𝐞𝐨 a𝐝 c𝐚𝐦𝐩𝐚𝐢𝐠𝐧 on Long Tail KWs to lower down our CPC and increase the Sales
- Increase the d𝐚𝐢𝐥𝐲 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐫𝐨𝐦 $𝟑𝟎𝟎 𝐭𝐨 $𝟕𝟎𝟎-𝟖𝟎𝟎 9. Created the 𝟐 𝐀𝐔𝐓𝐎 c𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 (1 with high bid on a close and loose match with 50% TOS & the other with too low bids to extract the thrilling KW’s) – monitored them on daily basis and keep extracting and targeting them in manual Campaigns
Results
Got organically ranked on a bunch of the KWs – our suggested bids got low as soon we got ranked on the KWs – our ACOS lowers down to 12% in the month of Oct and 9.88% in the month of November increased the sales from $95k to $348k in 2 months – Overall spending on advertising in Sep is $8k whereas in the month of Nov PPC Spending is $23k with the PPC sales of $242k
𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐢𝐬 𝐏𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐢𝐟 𝐰𝐞 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐝𝐨 𝐢𝐭 – 𝐭𝐡𝐞𝐫𝐞’𝐬 𝐧𝐨𝐭 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 s𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐏𝐏𝐂 – 𝐈𝐭 𝐭𝐨𝐭𝐚𝐥𝐥𝐲 𝐝𝐞𝐩𝐞𝐧𝐝𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
Case Overview
Account Info
- Category: Sports and Outdoor
- Focus: Speedy sales via agile On-Amazon advertising
- 316% Total Revenue Increase
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