How We Helped
So we decided to go for the Market penetration strategy.

• At the start of the launch, our price was $10 lesser the competition with Top-Notch listing & EBC.
• We highlighted our USPs in such a way that helps us to convert right from day 1. 10 giveaways each on the first five days of the launch along with aggressive PPC helps us get the sell-through we targeted from the start of the launch.
• Lastly – the PPC strategy. Launched with 2 autos, Low bid, and suggested bid. (Low bid helps you find the low hanging diamonds).
• Then 6 Exact Match campaigns of the most relevant SV. Single KW campaigns for the KWs which have SV over 3k.
• 2 Broad Match Campaigns. 2 ASIN targeting and 1 category targeting campaign.
• I especially focused on targeting campaigns for this launch because the niche is brand-dominated.
• Success is hidden in the Product itself and the sourcing. Many of us here look to hire PPC Gurus to make our pathetic products rank.
• It doesn’t happen like this, PPC cannot help you rank products that are sourced at higher rates, and you are forced to sell at a higher price than your competition.
• The game is evolving and we have to accept the change in order to be successful. Look beyond Kitchen/Office Niche there is still a lot of opportunity on Amazon.