Case Study 4
Amazon Blockbuster Launch
Given Scenario
Description
PPC with right strategy will rock your product in any niche of Amazon.
Today I’ll let you know the POWER OF PPC based Launch. In the end of April, we launched a low price product and sold 530 units (in 20 days only) till now WITHOUT FAKE REVIEWS in the start!
The Challenge
Basically, it’s in a baby niche with high demand & low competition. 𝙒𝙝𝙖𝙩 𝙖 𝙗𝙡𝙤𝙘𝙠𝙗𝙪𝙨𝙩𝙚𝙧 𝙡𝙖𝙪𝙣𝙘𝙝, here are the current stats:
- Top 10 Keywords Search Volume 𝟮𝟴,𝟳𝟮1
- Ranked on Main & most relevant Keywords on 1st four spots called my 𝘾𝙖𝙣𝙣𝙞 𝙆𝙚𝙮𝙬𝙤𝙧𝙙𝙨.
- Stable Average Sell-thru of 27
- Sub-cat #4
- OA 40/60
- ACOS 28%
- TACOS 18%
- Super Amazing CPC 0.41
The Solution
How We Helped
- Firstly I calculated my budgets to spend daily on advertising. Set my targets of Gross Sales, Sell-thru, TACOS!
- Made my first AUTO campaign (only close & lose match) with low bid.
- Secondly I created Broad campaign (Single Keyword with 3k-4k Search Volume).
- I used to apply calculated bid = Target ACOS/ Current ACOS * CPC
- Optimizing my bid(s), bid(+) on daily basis by discovering opportunities & removing bleeders.
- Created Exact campaign containing 3 converting KWs from Search Terms with around 1k SV.
- Then after noticing my rank & good ST I started making new campaigns to rank on multiple number of Keywords. Top 50 Keywords SV 40k.
Results
- Top 10 Keywords Search Volume 𝟮𝟴,𝟳𝟮1
- Ranked on Main & most relevant Keywords on 1st four spots called my 𝘾𝙖𝙣𝙣𝙞 𝙆𝙚𝙮𝙬𝙤𝙧𝙙𝙨.
- Stable Average Sell-thru of 27
- Sub-cat #4
- OA 40/60
- ACOS 28%
- TACOS 18%
- Super Amazing CPC 0.41
Case Overview
Account Info
- Category: Baby
- Focus: Increase the sales velocity with optimum ROAS
- Organic Order Ratio Reached 32%
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