Case Study 5
Amazon Advertising Management
Description
As we always emphasize that it’s not how much your Revenue is, it’s about how much Profit you are making.
𝐅𝐫𝐨𝐦 $𝟖𝐊 𝐩𝐞𝐫 𝐌𝐨𝐧𝐭𝐡 𝐏𝐫𝐨𝐟𝐢𝐭 𝐭𝐨 $𝟐𝟗.𝟓𝐊 𝐢𝐧 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐞𝐝 𝐭𝐨 $𝟓𝟎𝐊+ 𝐢𝐧 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫
The Challenge
This account was doing $7-8K per month in profit (with $75-85K per month in sales) in 2022. But in Q4, the goal was to increase the profits by 4 to 5x
Pre-Requisites
Data is king. Having 𝐬𝐮𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐝𝐚𝐭𝐚 𝐨𝐧 𝐏𝐏𝐂 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 is paramount. • 𝐒𝐮𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐛𝐚𝐜𝐤𝐮𝐩 – we sent 3x more inventory to Amazon compared to regular days.
The Solution
How We Helped
- 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 resulted in the increased Search Volume of our brand’s keywords.
- Got ranked on 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐇𝐢𝐠𝐡 𝐒𝐞𝐚𝐫𝐜𝐡 𝐕𝐨𝐥𝐮𝐦𝐞 𝐊𝐖𝐬 with aggressive Bids before Q4.
- It Improved our 𝐒𝐮𝐛-𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐑𝐚𝐧𝐤𝐢𝐧𝐠𝐬 (from 90 in August to 7 now) and also increased our organic sell-through rate (1.8x)
- 𝐀𝐩𝐩𝐥𝐢𝐞𝐝 𝟓-𝟏𝟎% 𝐂𝐨𝐮𝐩𝐨𝐧𝐬 which increased conversion rate by 1.5x and decreased CPC by 20%-30%.
- 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐒𝐈𝐍 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠, targeted competitors with less ratings and higher price than us in order to snatch their sales
- Aggressive bidding on 𝐃𝐞𝐟𝐞𝐧𝐬𝐢𝐯𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 by Sponsored Products, Sponsored Brand, and Sponsored Display Campaigns to ensure that we covered our branded KWs by every way possible
- 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐋𝐨𝐧𝐠-𝐭𝐚𝐢𝐥 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 in Exact Match to get ranked on them by attaining TOS Placement – Impressive CTR on TOS leads to more CVR
- Reduced CPC (25-30%) by 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐒𝐞𝐥𝐥-𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐎𝐫𝐠𝐚𝐧𝐢𝐜𝐚𝐥𝐥𝐲
- Never miss out 𝐂𝐚𝐭𝐜𝐡 𝐀𝐥𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 – will do wonders and maintain your ACOS
Results
- Profit increased from $7-8K per month till October to $29K in November and is on course to $50K+ in December
- Rank in sub-category improved from 90 to 7.
- Improved Search Volume for brand keywords which will keep improving organic sell-through
This Case Study Is for You If
- You are an existing Amazon Seller and want to scale your business
- You are struggling with increasing your profits in Q4
- You feel that Q4 is only fruitful for the buyers and sellers have nothing in it for them.
Reach out to us for turning your Amazon-selling dreams into reality
Case Overview
Account Info
- Category: Clothing, Shoes and Jewelry
- Focus: Increase the sales velocity with optimum ROAS
- Monthly Profit Raised from $8k to $29.5k
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