𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 360° 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈: 𝑻𝒂𝒌𝒊𝒏𝒈 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝒓𝒊𝒗𝒂𝒕𝒆 𝑳𝒂𝒃𝒆𝒍 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑻𝒐 𝑵𝒆𝒙𝒕 𝑳𝒆𝒗𝒆𝒍
After being tired of launching competitive products, we finally decided to develop a product by merging features of multiple products and making a one. We developed a concept inspired by two commonly played outdoor games, Conducted detailed keyword research and niche analysis and it was all good to go!
𝗜𝘁’𝘀 𝘁𝗵𝗲 𝟭𝟱𝘁𝗵 𝗱𝗮𝘆 𝗼𝗳 𝗹𝗮𝘂𝗻𝗰𝗵 𝗮𝗻𝗱 𝘄𝗲 𝗮𝗿𝗲 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 $𝟯k+ 𝗿𝗲𝘃𝗲𝗻𝘂𝗲/𝗱𝗮𝘆.
How do we make it to $3k revenue/day?
Our product price ($159.97) is 3x higher than the average selling price of the niche as we wanted to add value by providing a premium quality product which was the main gap found during the competitors review analysis. So, we had to work on the branding first as it’s the curtail step in selling high ticket products. We hired micro-influencers in the US, made videos and lifestyle images at 3 favorite outdoor gaming places.
After all the pre-launch preparations, we classified root and long-tail keywords.
- Substituted root keywords in the title, bullets and EBC effectively.
- We launched this product on 11th May with 4 advertising campaigns.
- An auto campaign with all 4 match types, Two manual exact campaigns with highly relevant long-tail keywords and our brand keyword in a broad modifier campaign to accommodate the phrases such as ‘new’ and ‘game’ along with the brand name.
Why the self-brand keyword from day one? Because of parallel advertising of our single product Shopify store on Facebook, Instagram, Google, and Youtube (Organic). This external advertising created a quick brand awareness and people loved our concept. We are not bringing external traffic to Amazon. All the off-Amazon traffic is being directed to the Shopify store, generating grands of sales over there and search terms for the brand on Amazon as it is a common trend that people search a product on Amazon after looking its ad on any social media platform. That’s because people trust Amazon and love to buy from there.
The high average order value ($159.97) helped us maximize ranking juice. We got ranked on the top 30 spots of the multiple medium SV (1k-5k) keywords within a couple of days and started getting organic orders on a daily basis. We are already in the top 100 organic spots of high search volume keywords and hoping to make into page 1 soon. Till date:
- PPC Spend: $639.27
- PPC Sales: $7358.62
- Total Sales: $14,077
- PPC Orders: 57%
- Organic Orders: 43%
- ACOS: 8.69%
- TACOS: 4.54%
- BSR – Main Category: 225,000 → 20,964
- BSR – Sub Category: 113 → 17
We are now running 10+ campaigns. Mostly in exact match type and a couple of them in the broad modifier.
𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘭𝘢𝘶𝘯𝘤𝘩 𝘴𝘰 𝘧𝘢𝘳 𝘪𝘴 𝘵𝘰 𝘨𝘦𝘵 “#1 𝘯𝘦𝘸 𝘳𝘦𝘭𝘦𝘢𝘴𝘦” 𝘣𝘢𝘥𝘨𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘴𝘶𝘣-𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘸𝘪𝘵𝘩𝘪𝘯 5 𝘥𝘢𝘺𝘴, 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘯𝘰𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘶𝘴 𝘧𝘦𝘦𝘭 𝘵𝘩𝘦 𝘥𝘦𝘴𝘪𝘥𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘳𝘦𝘷𝘪𝘦𝘸𝘴 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱𝘦𝘥 𝘶𝘴 𝘢𝘵𝘵𝘢𝘪𝘯𝘦𝘥 𝘢 𝘨𝘰𝘰𝘥 𝘊𝘝𝘙.
- Category: Sports and Outdoor
- Focus: Speedy sales via agile On-Amazon advertising
- 316% Total Revenue Increase
- Send your query
