๐ท๐๐๐ ๐๐๐ ๐ซ๐๐๐๐๐๐๐๐๐๐ ๐๐๐ 360ยฐ ๐๐ ๐๐๐๐๐๐๐๐๐: ๐ป๐๐๐๐๐ ๐จ๐๐๐๐๐ ๐ท๐๐๐๐๐๐ ๐ณ๐๐๐๐ ๐ฉ๐๐๐๐๐๐๐ ๐ป๐ ๐ต๐๐๐ ๐ณ๐๐๐๐
After being tired of launching competitive products, we finally decided to develop a product by merging features of multiple products and making a one. We developed a concept inspired by two commonly played outdoor games, Conducted detailed keyword research and niche analysis and it was all good to go!
๐๐โ๐ ๐๐ต๐ฒ ๐ญ๐ฑ๐๐ต ๐ฑ๐ฎ๐ ๐ผ๐ณ ๐น๐ฎ๐๐ป๐ฐ๐ต ๐ฎ๐ป๐ฑ ๐๐ฒ ๐ฎ๐ฟ๐ฒ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด $๐ฏk+ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ/๐ฑ๐ฎ๐.
How do we make it to $3k revenue/day?
Our product price ($159.97) is 3x higher than the average selling price of the niche as we wanted to add value by providing a premium quality product which was the main gap found during the competitors review analysis. So, we had to work on the branding first as itโs the curtail step in selling high ticket products. We hired micro-influencers in the US, made videos and lifestyle images at 3 favorite outdoor gaming places.
After all the pre-launch preparations, we classified root and long-tail keywords.
- Substituted root keywords in the title, bullets and EBC effectively.
- We launched this product on 11th May with 4 advertising campaigns.
- An auto campaign with all 4 match types, Two manual exact campaigns with highly relevant long-tail keywords and our brand keyword in a broad modifier campaign to accommodate the phrases such as โnewโ and โgameโ along with the brand name.
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Why the self-brand keyword from day one? Because of parallel advertising of our single product Shopify store on Facebook, Instagram, Google, and Youtube (Organic). This external advertising created a quick brand awareness and people loved our concept. We are not bringing external traffic to Amazon. All the off-Amazon traffic is being directed to the Shopify store, generating grands of sales over there and search terms for the brand on Amazon as it is a common trend that people search a product on Amazon after looking its ad on any social media platform. Thatโs because people trust Amazon and love to buy from there.
The high average order value ($159.97) helped us maximize ranking juice. We got ranked on the top 30 spots of the multiple medium SV (1k-5k) keywords within a couple of days and started getting organic orders on a daily basis. We are already in the top 100 organic spots of high search volume keywords and hoping to make into page 1 soon. Till date:
- PPC Spend: $639.27
- PPC Sales: $7358.62
- Total Sales: $14,077
- PPC Orders: 57%
- Organic Orders: 43%
- ACOS: 8.69%
- TACOS: 4.54%
- BSR โ Main Category: 225,000 โ 20,964
- BSR โ Sub Category: 113 โ 17
We are now running 10+ campaigns. Mostly in exact match type and a couple of them in the broad modifier.
๐๐ฉ๐ฆ ๐ฃ๐ฆ๐ด๐ต ๐ข๐ค๐ฉ๐ช๐ฆ๐ท๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ฐ๐ง ๐ต๐ฉ๐ช๐ด ๐ญ๐ข๐ถ๐ฏ๐ค๐ฉ ๐ด๐ฐ ๐ง๐ข๐ณ ๐ช๐ด ๐ต๐ฐ ๐จ๐ฆ๐ต โ#1 ๐ฏ๐ฆ๐ธ ๐ณ๐ฆ๐ญ๐ฆ๐ข๐ด๐ฆโ ๐ฃ๐ข๐ฅ๐จ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ด๐ถ๐ฃ-๐ค๐ข๐ต๐ฆ๐จ๐ฐ๐ณ๐บ ๐ธ๐ช๐ต๐ฉ๐ช๐ฏ 5 ๐ฅ๐ข๐บ๐ด, ๐ธ๐ฉ๐ช๐ค๐ฉ ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ถ๐ด ๐ง๐ฆ๐ฆ๐ญ ๐ต๐ฉ๐ฆ ๐ฅ๐ฆ๐ด๐ช๐ฅ๐ฆ๐ณ๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ๐ด ๐ข๐ฏ๐ฅ ๐ฉ๐ฆ๐ญ๐ฑ๐ฆ๐ฅ ๐ถ๐ด ๐ข๐ต๐ต๐ข๐ช๐ฏ๐ฆ๐ฅ ๐ข ๐จ๐ฐ๐ฐ๐ฅ ๐๐๐.
- Category: Sports and Outdoor
- Focus: Speedy sales via agile On-Amazon advertising
- 316% Total Revenue Increase
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